MEDIA ADVISORY

UN-AU AFRICA SENIOR MEDIA DIALOGUE

INVITATION TO REPRESENTATIVES OF THE MEDIA

What: The African Union Commission; and the United Nations Regional

Coordination Mechanism for Africa jointly organized Africa Senior Media Dialogue 2017 under the theme: “The Role of Media in Africa’s Development and its Support to the Agenda 2063: Focus on Women Empowerment”.

When: The media dialogue will take place from 16 -17 November 2017

Where: United Nations Economic Commission for Africa (UNECA), Addis Ababa, Ethiopia.

Objective: The main objective of the Africa senior media dialogue is to increase the understanding and support by media for African Union’s Agenda 2063 priorities, by engaging the latter as development partners and encouraging them to provide greater publicity to activities implemented in the region.

Specific objectives:

Ø To come up with a plan of Action for implementing the Vaal Consensus and the Maseru Declaration;

Ø To offer senior media professionals a framework for reflections on how their role as envisaged in Agenda 2063 through training and strengthening the capacity of the African media;

Ø To promote Agenda 2063 through training and strengthening the capacity of the African media;

Ø To explore ways in which strategic partnership between the AU and UN agencies and media partners can be enhanced.

Rationale:

The African Union Agenda 2063 will shape the way we think and act about the continent for the next five decades. By “we”, one has to encompass first and foremost Africans themselves, the civil society, media from the continent and the Diaspora, African institutions and bodies as well as the continent’s organizations and international partners.

In the popular version of Agenda 2063, communication and advocacy has been acknowledge as the top “critical enabler” for achieving its continental transformation vision. The document also underscores the natural role of communication and therefore media in the process.

Journalists are invited to cover the opening session of the Africa Senior Media Dialogue on Thursday, 16th November 2017 at 9:00am at UNECA, in Addis Ababa.

For further information:

Directorate of Information and Communication | African Union Commission I E-mail: DIC@africa-union.org I Website: www.au.int I Addis Ababa | Ethiopia

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