Media Advisory

1st All Africa Public Relations and Strategic Communication Summit

INVITATION TO THE MEDIA TO COVER AND ATTEND THE SUMMIT

WHAT: 1st All Africa PR and Strategic Communication Summit

WHEN: 8-10 May 2013 starting at 09:00

WHERE: African Union Commission Addis Ababa, Ethiopia

WHO: The summit is organized by the African Public Relations Association, with assistance from the African Union Commission. Keynote speakers will be Mr Paul Mutie- President of the African Public Relations Institute; Mr Erastus Mwencha- Deputy Chairperson of the African Union Commission; Mr John Dramani Mahama FIPR- President of the Republic of Ghana; and Mr Haile Mariam Desalegn- Prime Minister of the Federal Democratic Republic of Ethiopia

WHY: The summit will seek to find ways of helping to shape and or reshape the perception of Africa

Participants: Participants will be public relations experts and media personnel from Africa and beyond

About APRA
APRA is the successor organization to the Federation of African Public Relations Associations. It has the following objectives: to be the clearing house for public relations information in Africa; to set standards of public relations practice through its code of ethics; to foster the establishment of national and sub regional public relations associations so that the practice can flourish on the continent; to promote African unity and cooperation especially as consultant body to the African Union and its various agencies; to publish bulletins and journals on public relations in Africa; to affiliate with all other similar international professional bodies.

About the Africa Union Commission
The African Union Commission is the Secretariat of the African Union whose vision is that of “An integrated, prosperous and peaceful Africa, driven by its own citizens and representing a dynamic force in global arena.” The mission of the Commission is to become “An efficient and value-adding institution driving the African integration and development process in close collaboration with African Union Member States, the Regional Economic Communities and African citizens”. Guided by its values and principles, the Commission will endeavour to achieve its mission through implementation of clear goals and strategies and by committing the requisite resources for effective discharge of its mandate. This would require the AUC presenting specific proposals to give full effect to its texts, and bring new possibilities and benefits to the citizens of Africa.

Media Contact
Wynne Musabayana
Deputy Head of Information and Communication
African Union Commission
Email: MusabayanaW@africa-union.org

The draft agenda of the opening session of the summit is attached.

Journalists are invited to cover the official opening ceremony at 09:00 on 8 May 2013 and to attend the summit